Smart Number introduction has been very fast and its acceptance immediate. Initially the companies advertised their SMART NUMBERS alongside their normal phone numbers. However, they switched to the exclusive use of their SMART NUMBER after a short time, being convinced of its acceptance by the customers.

Consumers have accepted the new concept of SMART NUMBER and are calling-in more. Statistics have shown an increase of greater than 20% in traffic to the SMART NUMBERS within a 3 month period. A Continuous quarterly increase in traffic of more than 15% has been observed in several consecutive quarters.

The operators are very pleased with the service as it generates more revenues for them, without any investment on their side.